B&B Traditional Mappilai Samba rice has its roots in southern India in the state of Tamil Nadu. The nomenclature translates itself to "Bridegroom's Rice" in Tamil. The rice underlines its deep association with the auspicious events in the region. The rice is sourced is from the Kauvery delta region the place where the product belongs to. The grain are red in colour short and bold size giving it a distinctive appearance. The rice demands less or no fertilisers making it more suitable as organic product. Our rice has immense health and nutritional benefits. The fibre rich rice can be consumed by anybody who wishes to keep the biological cycle healthy and pure. The rice is sourced from farmers who use engage themselves in traditional cultivation practices.