B&B Organics procure their products from certified farmers B&B Organics periodically lab test their organic products to maintain its quality and to prevent contamination. Ponni rice helps in body metabolism. It can be used to make rice products like pongal etc. Cultivation: Ponni raw rice is white in colour. It is aromatic and tasty. It is raw rice and not parboiled. It is cultivated around the Kaveri delta region in South India.