Rose all day has a sweet rose fragrance. Florals for the win. Seductively caringthats our ultimate lip balm formula. Subtly pigmented tints suspended in a waxy emollient the fruit-kissed lip balm reacts to your ph levels and deliver a sheer wash of custom colour thats absolutely unique to you. Heres to soft and hydrated lips with the moisturizing power of a lip balm and a boost of colour. Thats some serious lip love right there.